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Archive for May, 2010
Monday, May 31st, 2010
 Online 3D poker room, PKR Poker, recently announced they have teamed up with Maxymiser a conversion management expert. The new contract will see the two companies working together to create an improved customer acquisition program and optimizing the landing page at PKR.
“At PKR, we are continually looking to enhance our online presence in order to provide our customers with the best possible experience whilst also driving customer acquisition. When we re-launched the PKR website in June last year, we were keen to understand why customers who were visiting the site did not always go on to register. By utilizing Maxymiser’s conversion management solutions we will now be able to see a direct correlation between website content and performance and this will help us to increase customer acquisition, which will have a significant impact on our bottom line,” stated the marketing director of PKR Simon Prodger.
PKR will be using Maxymiser’s services to try out several different layouts and sequences for their poker room to see which one works best to bring in players. The first round of testing will focus on the homepage at PKR. The poker room believes changes the home page will see the best results.
Maxymiser uses certain technology which can scientifically measure how the content on the poker room’s home page and the layout appear to customers. Live visitors will be able to test out many different layouts and PKR will be able to see which one will work best for them.
Prodger went on to say: “The combination of Maxymiser’s conversion management technology, consultancy services and account management made them the clear choice when we were looking for a partner. Through their managed service offering we are now able to test thousands of different variations in a live environment and analyze the results in real time, which we couldn’t have contemplated if we had taken this on in-house. Whilst other providers offer elements of what Maxymiser are providing us with, none was able to deliver to the same high level without us re-building the site to facilitate the testing.”
Tags: Account Management, Acquisition Program, Best Possible Experience, Bottom Line, Conversion Management, Customer Acquisition, Direct Correlation, Layouts, Management Expert, Management Solutions, Management Technology, Maxymiser, New Contract, online poker, PKR, PKR Poker, Poker Room, Real Time, Sequences, Significant Impact, Simon Prodger, Technology Consultancy, Variations
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Friday, May 28th, 2010
 As we recently reported, the PPA held a rally yesterday morning outside of the Washington State Supreme Court Room to try and get the attention of the court. A law was recently passed that classifies playing online poker as a Class C Felony. The PPA met yesterday to try and get the law changed.
Oral arguments were heard yesterday in the case of Rousso v. State which is referring to Lee Rousso the PPA director of Washington State. Rousso has stated that the new law is unconstitutional as it makes individuals felons for playing online poker.
The statement read:
“The PPA is pleased that the Washington State Supreme Court agreed to hear this case, and today’s arguments have provided the court compelling reasons to reverse this ridiculous law. Washington is the only state in America that makes its citizens felons for enjoying a game of poker – even penny ante games – on their own computers in their own homes. This law is not about the legislature protecting the state’s citizens, but rather it is about protecting special interests and tribal casinos from competition. In fact, a recent poll of Washington voters found that almost 80 percent of voters oppose this law. The court of public opinion has spoken and now the state Supreme Court must strike down this unconstitutional and invasive law.
“I was amazed by the turnout of poker players who joined us this morning on the steps of the Supreme Court to support Mr. Rousso’s case. These Washington poker enthusiasts are doctors, lawyers, auto mechanics and school teachers, not hardened felons. The Poker Players Alliance is grateful that the local poker community is so dedicated, and I hope local lawmakers know that these voters care deeply about their freedoms.
“The PPA looks forward to working with Washington’s state and federal lawmakers, regardless of outcome in this case, to establish effective licensing and regulation of online poker as opposed to criminalizing citizens for playing the game.”
Tags: Alfonse D'Amato, Auto Mechanics, Class C Felony, Enthusiasts, Federal Lawmakers, Felons, Freedoms, Game Of Poker, Game Poker, Lee Rousso, online poker, Oral Arguments, Own Computers, Poker Players, Ppa, Public Opinion, Recent Poll, School Teachers, Special Interests, State Supreme Court, Supreme Court Room, Tribal Casinos, Washington State Supreme Court, Yesterday Morning
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Thursday, May 27th, 2010
The Poker Players Alliance is still working hard to try and get online poker legalized for US citizens. The Poker Players Alliance met today outside of the Washington State Supreme Court building at 10:00 am to fight a gambling law that was recently enacted by the state.
Lee Rousso the PPA director of Washington State is trying to talk the State Supreme Court into overturning the law that makes playing online poker a Class C felony. The game of poker is now considered the same as a child pornography or heroin charge.
Rousso has stated that the law amounts to protectionist legislation for the in-state gambling interest. Rousso has stated that this is not legal as it is in violation of the Commerce Clause of the Constitution in the United States.
Several members of the PPA are attending the meeting today including Phil Gordon and Alfonse D’Amato the PPA Director and a former New York Senator. D’Amato commented that the law is shocking and players should not be considered felons for playing poker online in their own homes.
The PPA has encouraged their members to attend the rally in support of changing the bill and hopefully this movement will help turn the State Supreme Court in the right direction. A change would be in favor of online poker and hopefully it would be a step in the legalization of online poker in the US.
Tags: Alfonse D, Child Pornography, Citizens, Class C Felony, Commerce Clause Of The Constitution, Felons, Former New York Senator, Former New York Senator D, Game Of Poker, Heroin, Members, Met, Playing Poker Online, Poker Players, Pokerk Players Alliance, Ppa, Protectionist Legislation, Rally, Right Direction, State Supreme Court, Washington State Supreme Court
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Wednesday, May 26th, 2010
 Hollywood Poker recently announced they will no longer be able to support new French players. Because of the pending enforcement of new gambling laws in France the site has made this decision. Hollywood Poker also announced that the network they use, Ongame will also be blocking French players from their network in the coming weeks.
Hollywood Poker has ceased new traffic from France and players from France will be blocked from creating a new account and any Hollywood Affiliates who send French players to the site will not be compensated. However those who are affiliates and have French players already on the Ongame network will continue to be paid until Ongame closes out play options to French players.
Hollywood Poker is currently looking into licensing options in France and they will be updating their partners when they reach a decision. The site is hoping they can open back up to the French market very soon.
Hollywood Poker announced that when Ongame shuts off French players from competing on their site the following will take place:
Real money players from France will be blocked from the site. Tournament tickets held by French players will be expired. Any running bonuses that French players have will expire. French poker players will be able to withdraw their real money from their account and they will be notified to remove funds from their account. French players will still be able to play the play money games at Hollywood Poker.
Tags: Affiliates, france, French, French Market, French Players, French poker players, Games Poker, Hollywood, Hollywood Poker, Laws In France, Money Games, Money Players, Ongame Network, Options, Play Money, Play Poker, Poker Players, Real Money, Running, Traffic
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Wednesday, May 26th, 2010
The Bodog gambling brand recently made a few changes to their T&C and Commission plans. Some of the affiliates of the Bodog Brand are affected by these changes. The standard advertised Revenue Share rates have been changed as well as standard CPA has been changed as well.
Those who are existing revenue share partners will remain on their current program unless they would like to switch. The new offering has different tier levels and partners can earn up to 45% on casino revenues.
New affiliate partners will be introduced to a variation of minimum player requirements and they will be outlined in the T&C. the new variation will not affect those who already have an account as a Bodog Affiliate. New partners who do not refer at least three players who make deposits in the first six months will earn a 10% share of revenue. New affiliates will still have the opportunity to earn the standard revenue share levels after the six month period if they meet the minimum requirement for new players.
The last change to the revenue sharing partner program now is subject to fees. The program has not charge affiliates in the past but due to challenges and increase costs related to doing business the program has been forced to calculate monthly earnings with fee deductions. Only those who open an account prior to July 1st 2010 will be affected.
The Standard CPA offerings for Bodog Affiliates have been changed as well. The current offering of the CPA is $100 and now there will be a sliding scale. Partners will be able to earn up to $125 depending on how many qualified players are referred. The qualifications for earning CPA will be the same.
One through twenty depositing players will earn $75 CPA; twenty four to forty depositing players will earn $100 while forty one and up players will earn $125.
The new plan will go into effect on July 1st for existing partners and new affiliates will be subject to the changes as soon as they sign up.
Tags: Affiliate Partners, Affiliate Program, Bodog, Bodog Affiliates, Casino Affiliate, Casino Revenues, Challenges, Cpa, Doing Business, Earnings, Existing Partners, Gambling, July 1, New Partners, Offerings, Partner Program, Revenue Share, Share Rates, Six Months, T Amp, Tier Levels, Variation
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Tuesday, May 25th, 2010
 The Poker Channel a European television station that offers poker players constant poker action has announced they are moving beyond Europe. The Channel will now be offered in Argentina as well as South Africa and France.
The Channel offers viewers nonstop poker action with offerings such as the World Series of poker, World Poker Tour and European Poker Tour. The channel is broadcast to 23 million households in twenty different countries and they have about one million viewers a month. The channel will begin to broadcast in Argentina on June 7th for six hours daily.
One million cable subscribers will be able to view the channel once it goes live in Argentina. At the same time the network will be moving into South Africa as well. Chris White the Poker Channel managing director commented:
“This is our first step into Latin America and Africa and a huge milestone for us and our partners. It shows the desire to play and watch poker continues to grow around the world.”
On June 8th the channel will begin to air in France with twenty four hour programming with French language commentary. This offering is being put forth as the French gambling laws were recently liberalized. This offering is expected to reach four million households.
Tags: Argentina, Cable Subscribers, EPT, European Television, French Language, Households, Latin America, Managing Director, Milestone, Million Viewers, Offerings, One Million, Play Poker, Poker Action, Poker Players, Poker World, Six Hours, South Africa, Television Station, The Poker Channel, World Poker Tour, World Series, World Series Of Poker, WPT, WSOP
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Monday, May 24th, 2010
 The Cake Poker Network recently announced they have partnered with CTXM a European based online casino software provider. Last week the two companies cut a deal to market their services together to gaming sites around the world.
Both companies will now be sharing the online poker site PowerPoker and AdamEvePoker as well as the soon to be launched Comeon. Udy Yosha the CEO of CTXM commented: “Since Cake and CTXM operate non-competitive businesses within the online gaming space and have a similar model, joining forces seemed like the perfect evolution of the relationship. Our partnership with Cake perfectly fits with our strategy of providing one-stop-shop solutions to our partners.”
CTXM creates end to end solutions for casinos online which includes a range of table games, video slots, mini games, card games, video poker and back office tools. They use promotions tools and marketing that can be integrated into the casino lobby and games.
Andrew Turner the director of marketing for Cake Poker commented: “Cake is extremely pleased to partner with CTXM due to their long history in online gaming, their top shelf partners, and their high levels of innovation. We are also excited to be launching two new partners to the Cake Network in Comeon and AdamEvePoker, both of which bring strong brands and unique marketing approaches. We look forward to a long and successful partnership.”
Tags: AdamEvePoker, Andrew Turner, Cake Poker, Casino Lobby, CTXM, Director Of Marketing, Gaming Sites, Gaming Space, Mini Games, Network Partners, New Partners, Office Tools, online poker, Perfect Evolution, Poker Network, Powerpoker, Shop Solutions, Software Provider, Table Games, Udy, Unique Marketing, Video Poker, Video Slots
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Friday, May 21st, 2010
Software provider Playtech recently announced that they have won a supply deal with Rahaautomaattiyhdistys (RAY) which is Finland’s new online casino and poker monopoly. EGRmagazine recently reported that RAY cleared in February to launch their online casino and poker rooms.
RAY is Finland’s Slot Machines Association and they were cleared by parliament to get the ball rolling in the online  gambling market. At the same time the Finnish state lottery was also approved to offer online bingo.
The new Playtech deal is a four year contract which will see RAY launching an online casino and poker room using Playtech’s technology platform. The poker options will be played on an exclusive Finnish network.
The online gaming options are scheduled to launch in the third quarter of 2010 and the site will include a mobile offering for those interested. Mor Weizer the Playtech chief executive commented: ”By establishing a domestic online offering, RAY will be furthering its philosophy of responsible and trustworthy gaming. The unique player management tools we can provide will ensure a secure and safe operating environment in line with RAY’s core values.”
Monopolies are welcome in Finland as they are seen by citizens as more accountable in their operations than private operators. Also citizens like the fact that the profits go directly to the state instead of into the private sector.
Tags: Core Values, Finland, Finnish Network, Finnish State, Gaming Options, Management Tools, Monopolies, Monopoly, New Deal, New Online Casino, online gambling, Online Monopoly, Operating Environment, Player Management, Playtech, Poker Room, Poker Rooms, Private Operators, RAY, Slot Machines, Software Provider, State Lottery, Technology Platform
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Thursday, May 20th, 2010
 As online poker in the United States gets closer to reality, there are still a few in the political realm that are trying to keep the card game from becoming legalized and regulated in the state. One such person is Alabama Representative Spencer Bachus. The representative has stated that players of the game are like addicts to an illegal drug and he says he will do everything he can to prevent the game from becoming legal.
Bachus is a republican member of the House of Representatives and he is also a ranking member of the House Financial Services Committee. Bachus commented: “internet poker is the crack cocaine of gambling’ and he says he cares about the dangers of gambling.
Bachus has stated that young people are particularly vulnerable and that it is important we do not put a casino in every dorm room in the country. Bachus also has stated that online gambling is very addictive but this is very contradictory to recent reports that have surfaced in the online gambling community. The reports have shown that online players are not more inclined to become addicted to players elsewhere, like at land casinos.
Just last week Bachus led a group of republicans, all congressmen, to petition Treasury Secretary Tim Geithner and Fed Chairman Ben Bernanke. The petition was created to demand the rejection of a bid by the Poker Players Alliance. The PPA wanted online poker removed from the activities that are deemed illegal by the Unlawful Internet Gaming Enforcement Act. The UIGEA is set to go into effect on June 1st and the PPA has been trying to have poker removed from the list of illegal games.
Tags: Alabama, Card Game, Crack Cocaine, Dorm Room, Fed Chairman, Financial Services Committee, Gaming Enforcement, House Financial Services Committee, Illegal Drug, Illegal Games, Internet Gaming, Internet Poker, Land Casinos, online poker, Poker Players, Ppa, Republican Member, Spencer Bachus, Tim Geithner, Treasury Secretary, UIGEA, Unlawful Internet Gaming Enforcement Act
Posted in Poker Industry News | No Comments »
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Online 3D poker room, PKR Poker, recently announced they have teamed up with Maxymiser a conversion management expert. The new contract will see the two companies working together to create an improved customer acquisition program and optimizing the landing page at PKR.
