On-page SEO is just as important as the rest of the on-site SEO. The last article covered on-site SEO as a whole for keyword search, title, keywords, description, and internal linking. This article will cover everything you need to know to optimize your page to benefit your SEO campaign for your poker website.
Header Tags
Title and subtitles are more important than just telling the reader what the next paragraph is about. They are a tool to optimize your page for the search engines. You must use the header tags H1 and H2 wisely as they are the most important header tags for optimizing your page for the search engines.
- H1 – This header tag must only be used once. This header tag tells the search engines the title of the article and what the article is about. It should have your main keyword for the article in the title. Always remember to do keyword research before making the title of your article.
- H2 – This header tag should be used for subtitles. This let the search engines know what the section of the article is about. When using this header you should have your keywords in the subtitles or at least part of your keyword in them. You can use as many subtitles as you want but don’t go crazy with them. Make sure they fit in the article.
Avoid Keyword Stuffing
Writing an article you maybe so focus on getting your keywords in the article that you over use the keywords. You want to avoid this because search engines may notice this as keyword stuffing and this can make your article unreadable to the normal human being. You should use your keywords over 2% of the article. However, if you keyword applies to so many parts of your article then keep it under 4% of the article.
Internal Linking
In your article you should be able to find at least one keyword or key phrase that you are trying to rank for another page. This also includes the homepage of your website. Many people forget to link back to their own homepage within articles. 1 link per 300 words would be a great way to build backlinks to other pages on your website without putting way to many links in one article. The way to insert the links is one in the beginning, one in the middle, and one in the end. (Not including your affiliate links)
Linking out to other pages (including the homepage) allows you to keep the search engines’ bots on your website a lot longer. As long as you have links in your articles pointing to other pages on your website the bot will keep going through the pages until there are no more links to follow (which they should always be links to follow) or the search engines’ bot come across the same link.
The benefits of using these on-page tips to let the search engines know what your content is about and keeping the search engines’ bots on your website longer is getting all of the content on your poker website index faster and rank for your targeted keywords.
