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Archive for the ‘SEO Tips’ Category
Monday, September 27th, 2010
On-site SEO is the base of your off site SEO campaign. Without a solid on-site SEO plan you’re off site SEO will be a waste of time if you’re trying to rank #1. The base of your on-site SEO is your website title, keywords, and description for every page then comes internal linking.
Keyword Research
Before you start adding titles, keywords, and descriptions you want to make sure you are targeting the right keywords and make sure people are searching for those keywords. Best recommended keyword tool for beginners is Google keyword tool.
How To Use Google Keyword Tool?
First you enter your keywords. (One keyword or phrase per line) Set the country, language and do your search. Once the results show up you scroll down and on your left you will need to uncheck board and click on exact. Now above that you want to uncheck all the keywords unrelated to your search. This will give you the results you are looking for.
Once you have the keywords for each page, you should add the titles, keywords, and descriptions to each of your pages. If you do not know how to do this look at the code below which you should add in your header.
<title>Your Page Title</title>
<meta name=”keywords” content=”your,keywords,go,here”>
<meta name=”description” content=”Your description go here.”>
<meta name=”author” content=”Your site name”>
The author meta tag is recommended so search engines know which site they found the content first. Just in case someone try to copy your content. You will be shocked how often it happens. A lot of affiliates don’t know or don’t care that copying someone else’s content is stealing!
Internal Linking
Internal linking is backlink building on your website for other pages on your website. It does a few things for your website. Give visitors a window to another page on your website, better chance to convert them by pointing them to the right pages, and letting search engines know what keywords your pages should rank for. With those reasons being said get the full details below.
- Ranking – Using author text for your links vs. using “click here” lets search engines know what keyword search engines should rank your page. This also allows you to direct your visitors to the right pages because they are related.
- Call to action – Using author text makes you more creative on how you apply your call to actions and come up with better converting call to actions than just saying something like “click here for 100% match up to $600 deposit bonus”
How Many Internal Links Per Page?
This is very debatable depending on who you talk with you will get a lot of different answers. The most important thing is you have a minimum of one link per page pointing to another page on your website. As far as the maximum number of links pointing to other pages per page should be based on the page.
If it’s a page that needs to give the visitor options then add all the options. However, if the page is strategy article, news article, or something along those lines then only add links that apply and do not just to focus links in the article by adding keywords that don’t fit when reading it.
Tags: Author Content, Better Chance, Google, Keyword Tool, Lot, Lt, Meta Tag, People Searching, Phrase, Poker Affiliates, Rank 1, Search Engines, seo, Title Keywords, Waste Of Time
Posted in Affiliate Tips, SEO Tips | No Comments »
Friday, September 3rd, 2010
Your Google Page Rank is determined by the success of your link building campaign. We’ve recently put a great deal of focus on the importance of link building, and the most responsible ways to accomplish the task. Now we’ll discuss checking Google Page Rank, and knowing what those numbers mean.
Link selling is an extremely profitable business at the moment, perhaps even moreso since Google let us all know that they frown on the process. Getting your link on a poker related web site that already has a high Google Page Rank is ridiculously hard to do. If someone has built up their web site to a high PR, why would they put your low or no-ranking PR page on their web site? There’s only one viable answer, and that is if you pay for it.
If you want a good Google Page Rank, you may need to be prepared to shell out a few bucks to get there. You’ll only need to purchase a few links on pages with a high page rank of 4 or more. The rest of your link building should come from standard link building techniques. Just having those few high PR back links will get you started.
But the biggest question is – how can you be certain a site really has a high Google Page Rank? Sure you can look at the front page of the web site and glance at your little green PR bar, but that’s not always an accurate assessment. Some pages will carry their Pr from another site, making it look great, when it’s really worthless.
We’re going to teach you how to check the Google Page Rank of a web site to ensure it’s as valuable as it may look.
Step 1: First, head over to Google and type in the search area…
info:www.sitename.com
Press enter, then look at the information provided. If it refers to the URL you types in, great. If it refers to a different URL, you are seeing fake PR that is really coming from the URL you see info for, not the URL you entered. However, even if the URL comes up as a match, it may not be a current reading. Move on to step 2…
Step 2: Go to the following URL; www.checkpagerank.net
Enter the URL for the site you want to check (i.e. www.sitename.com) and press enter. The results will show the actual, currently listed PR for the domain name.
Warning: Google updates it’s Page Ranks about every 3 months, so whatever you got from the first and second step will be accurate, but might not be up to date. There are link selling scammers out there that will take a site with low PR and redirect it to a site with high PR. Then, knowing full well that the PR is going to drop with the next scheduled Google Tool Bar update, they will sell as many links as they can.
When the update occurs, you’ve spent a lot of money for something that did not even stay in the system long enough to improve your search engine listing.
Step 3: the final step is to do a “Back Links Check” on the high-page-rank site you intend to purchase a back link from. This will give you a good idea of the quality of links on the site, and whether its PR is going to drop anytime soon.
If a site is showing a level 4 page rank, but only has a few level 1 and 2 PR links on it, you can’t expect that PR4 to hold up. If, however, the site has back links ranging from PR1 to PR 5 and 6 sites, it’s more likely to be a reputable high-PR back linker, and probably worth your money to get in with. Even with just 2 or 3 PR5 back links, a site can retain a PR4.
Tags: 2 Step, Accurate Assessment, Back Links, Foll, Front Page, Glance, Google, Google Page Rank, Google Web, Match, poker, Pr Bar, Profitable Business, Search Area, Step 1, Success
Posted in SEO Tips | No Comments »
Saturday, August 28th, 2010
If you’ve been following along with our guide to maximum SEO for poker affiliate web sites, you have certainly learned by now that back-links are a nutritious part of this complete SEO meal! Back-links are an off-site SEO technique that tells Google and other search engine just how important everyone else thinks your poker affiliate site is.
More back-links = more importance = higher search engine indexing!
So you’ve set up a bunch of back-links and you’re pretty happy with your progress thus far. The next step is to keep an eye on those back-links, checking them for quality and accuracy on a regular basis. If your back-links start the fall apart without your knowledge, you could start losing position on Google and never even realize why.
It’s important to keep in mind when checking your back-links that they are not going to appear instantly. In fact, it can take a back links checker just as long to include a new back link as it can take a search engine to re-index your site according to your back link SEO optimization. That’s anywhere from a few days to several months.
How to Check Back-Links
Checking your back-links is pretty easy. There are plenty of online sites that will run the check for you, requiring only that you enter your URL in a text box and click “OK”. The only problem is that no back-link checker actually hits all of your back-links.
To get the most accurate results, you’ll want to use a few back-link checks at a time. It’s best to check on your back-links about once a week to ensure all is going nice and smooth.
Back-Link Checkers
Our favorite back-link checker is found at Yahoo, called the Site Explorer Tool. It’s incredibly fast and easy to use, and offers the best overall results.
To use Yahoo Site Explorer, do the following:
- Go to http://www.yahoo.com
- Enter the following text in the search area: “site:www.yourdomainname.com”
- When you press enter, the Yahoo Site Explorer loads. Under the search area, two tabs appear. The first is Pages (shows the number of pages in your domain) and the second is “Inlinks” (shows the number of back links pointing to your site from other pages). Click “Inlinks”.
- You now see a complete list of all the web pages with a link back to your web site. Note that just by looking at the “Inlinks” tab, you see the number of pages with back links to your web site.
- You can also see how many back links are pointing to a specific page on your web site by entering the search terms: “site:www.yourdomainname.com/yourpage.html
LinkDiagnosis: Another great back link checker is found on www.LinkDiagnosis.com. This web site will give you back-links in order of their Google Page Rank (PR) quality. Unfortunately, this site only works with a FireFox web browser. If you’re running IE or Safari, either go download FireFox or don’t bother trying.
BackLinkWatch: www.BackLinkWatch.com is another good back link checker that offers you more extensive information, like the anchor text and no follow data for each back link.
Tags: Accuracy, Accurate Results, Affiliate Web, Back Links, Backlinks, Checkers, Explorer Tool, Few Days, Google, Link Checker, Link Checkers, Link Checks, Optimization, Other Search Engine, Poker Affiliate Site, Poker Sites, Search Area, Search Engine Indexing, seo, Yahoo Site Explorer
Posted in SEO Tips | No Comments »
Thursday, August 26th, 2010
On-Site SEO is the process of optimizing your poker affiliate web-site for maximum search engine indexing potential. SEO, or “Search Engine Optimization”, is generally something that can encompass the entire world wide web, separated as “internal” (on-site) and external (off-site). This article will focus on using key phrases to maximize your poker affiliate site’s search engine rankings via on-site SEO.
Key Phrases are the terms we hope our visitors will search for to find our web site. For example, if your site is geared towards “online poker bonuses”, a logical key phrase would be “online poker bonuses”.
You would want to use this key phrase liberally in your content, perhaps linking to a page that provides a list of online poker sites and their respective bonuses. But key phrases should not be limited to the visible content either. The link to this page should contain this exact key phrase, such as:
html://www.yoursite.com/online-poker-bonuses.html
Within that page might be a link further detailing a Full Tilt Poker bonus, which should contain that key phrase along with the link:
html://www.yoursite.com/full-tilt-poker-bonus.html
The key phrase for every page you create should be found within the document at various intervals. It should be in the title, in the first paragraph, in the middle of the content and again at the end, as well as multiple times in between. This is what is known in the SEO world as “keyword density”.
You want the key phrase to be densely populated among the content, but do not stuff keywords. By this we mean put them in inappropriate places within the text. Work them into your content fluently for the best results. For example
[Title] Full Tilt Poker Bonus
[Content] The Full Tilt Poker bonus pays all new players 100% up to $600. To earn the Full Tilt Poker bonus, you’ll need to be a first-time depositor registering a new player account, etc.
Key phrases should also be placed in your meta tags. Meta tags are the unseen descriptions and keyword loggers found within the html coding of a web page, but not displayed to visitors. Search engines use your meta-description and meta-keywords tags to sort your web site. The description tag is the default text displayed by the search engine when you site is found by a searcher. The keywords tell the search engine what your site is about.
If you’re building your very first web site, it’s a good idea to use a web site building program, such as the All In One WordPress Plug-In. All you’ll have to do is type in the description and key words for your poker affiliate site, rather than coding the html yourself. And of course your key phrase should be used once in the description and again in the keywords. Do not use the key phrase more than once in the description – it’s considered keyword stuffing and can’t hurt rather than help your on-site SEO.
You can also use your key phrase in any images you use on the page. If you are putting up a screenshot of Full Tilt Poker, use the phrase in the ALT and/or TITLE tag.
There’s an excellent program called SEO Doc (http://www.instantposition.com/seotest.php) that will test your on-site SEO and give you results ranging from 1 through 5; 1 being “Unreliable” and 5 being fully “Optimized”. This is a free service that will give you a very good idea of how well your on-site SEO is working without having to wait for Google to re-index your poker affiliate site.
Tags: Affiliate Web, Affiliate Website, Bonus Content, Entire World, Full Tilt Poker, Full Tilt Poker Bonus, Inappropriate Places, Intervals, List Of Online Poker Sites, Maximum Search Engine, Multiple Times, Online Poker Bonuses, Online Poker Sites, Paragraph, Phrases, Poker Affiliate Site, Search Engine Indexing, Search Engine Optimization, Search Engine Rankings, seo
Posted in SEO Tips | No Comments »
Wednesday, August 18th, 2010
The ultimate success of any affiliate web site is based on whether visitors who are looking for your content can actually find it. This remains true in the rakeback niche. Quality content and valuable back links are the bedrock of a good position on Google.
 After we get that down, we’ll focus on calls to action, banner placement and banner blindness and those neato sticky things that make affiliates money.
The problem with learning how to successfully build backlinks and move on in the search engine ranks via a solid link profile is that if you go by Google’s guide to great indexing on its search engine, you find that back links should not be self-generated, but will come in time on their own through quality content.
Google’s advice is that those who build great content will in time end up with a bunch of natural, or organic backlinks that they had nothing personally to do with.
That’s great if you come up with the next amazing peice of viral link building knowledge, or if you want to wait a few months, even a year or more for your site to take off, while your competition is out building strong links and a diversifed backlink profile, ranking for neato terms like rakeback poker sites, and online poker rakeback. But the goal should be to get your product in the face of your customers immediately, not a year down the road.
Google says you will be penalized if you generate your own back links, and if the search engine can tell you’re doing it, penalized you shall be. So what’s the difference between self-generated back links and content driven back links? There doesn’t have to be any difference at all.
Let’s ask ourselves what do natural back links have in common? Where do they come from and where do they appear? If we provide quality content, we can – in time – expect to receive back links on blogs from users who link to our content when making a point. Our links appear on niche directories. Visitors may “tweet” about us on twitter or “like” us on facebook.
We cannot affect the quality of naturally occurring back links. There may be some great ones, but there might be a few low quality back links, too. When we generate our own back links, we have more control over the quality of each link.
To create successful, quality back links, they have to appear natural to Google. Therefore we must mirror the procedures of a naturally occurring back link. These links should vary in quality. If all of your back links are of excellent standards, it would reason that Google is more likely to become suspicious. By this theory, high and low quality back links could actually become more valuable than just high quality links alone.
If all back links are coming from the same site, Google’s little red flags are going to be waving. You need links coming in from an array of blogs, niche directories, forums and social networking sites.
Trading links with others is a great way to get back links from sites of the same genre. However you can’t expect to get high quality back links this way. If a site has a Google Page Rank of 5, why would they want to link to your measly PR-1? So this is where your lowest links will likely come from.
Get your friends and family to tweet about you and share your link on facebook or myspace. Make yourself well known at a few content-relevant forums, posting your link once every few days in a responsible way that benefits readers of the forum. Having back links is great, but having someone actually click them is even better!
One final, very important tip: Naturally occurring back links do not happen all at once. If 500 back links appear in a few days, you can forget about your site ever appearing on the front page of the Google index. Take your time, developing about 15-20 links per week in different areas and of variable quality. Combined with excellent content, your affiliate site will climb the totem pole in record time.
Tags: Affiliate Site, Affiliate Web, Backlink, Banner Blindness, Banner Placement, Bedrock, Blogs, Google, Knowledge, link building, Link Profile, links, Neato, Niche, online poker, Peice, Poker Rakeback, Poker Sites, Quality Content, Search Engine Ranks, seo, serps, Ultimate Success, Viral Link
Posted in SEO Tips | No Comments »
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