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Posts Tagged ‘New Deal’
Tuesday, June 22nd, 2010
 PokerStars recently announced they have signed a new sponsorship deal. The online poker giant will now be the sponsor for the Spanish Basketball Federation for one year. PokerStars reached an agreement with the president of the Federacion Espanola de Baloncesto to make the deal.
PokerStars will benefit greatly from the new deal as the highlight of the sport; the 2010 FIBA World Championship is set to take place in August. The poker room will gain much exposure during the popular event. Players at PokerStars will also benefit from the new deal as the site will now offer players the opportunity to earn tickets to various basketball games and events.
The World Championship is expected to see a huge amount of viewers as the Spanish team is high in the world rankings. The team is just behind the Argentina and USA teams. The Spanish team is expected to beat tough teams to advance in the championship. The other teams include Canada, Lebanon, France, New Zealand and Lithuania.
Juanjo Marquez the representative for Spain of PokerStars commented on the new deal by stating: “Our client PokerStars is very proud to become sponsor of the Federación Española de Baloncesto. Being a global brand, this is a significant opportunity to join a leading sport. PokerStars sponsors numerous teams and sportsmen of international standing and being able to co-operate with the World and European champion is an exciting project by which to convey values like excellence, competition and fair play”.
Jose Luis Saez the President of the FEB commented: “We are very pleased to join forces with a company which is leading in its sector and which decides to bet on our sport, a company which is known for innovation and the sports aspect of poker and which has demonstrated an impressive capacity for promotion and broadcasting.”
Tags: Basketball Federation, Basketball Games, European Champion, Excellence Competition, Fair Play, Federacion Espanola, Federation Espanola, Fiba World Championship, Global Brand, Highlight, Jose Luis, Juanjo, New Deal, online poker, Poker Room, PokerStars, Spanish Basketball, Spanish Basketball Federation, Spanish Team, Sponsorship Deal, Sportsmen, Usa Teams, World Champion
Posted in Poker Industry News | No Comments »
Monday, June 21st, 2010
 The smartFOCUS Group recently announced they have signed a contract deal with online gaming giant PartyGaming. smartFOCUS will be providing the gaming company with marketing software that is high performance to increase the amount of players across all of the PartyGaming sites.
smartFOCUS will be providing PartyGaming sites such as Party Bingo and Party Casino with a suite of software and services which will include reporting, analysis and campaign management. PartyGaming will join the long list of companies that smartFOCUS provides their software for. The list includes: Carnival Group, Rank and Easyjet.
Chris Underhill the Chief Executive of SmartFOCUS commented: “Armed with an increased understanding of each customer, PartyGaming is delivering more intelligent customer insights and targeted marketing to improve customer management and significantly increase marketing performance.”
For PartyGaming, the software will allow it to gather more customer data, to derive a better understanding of its customer base. The gaming company said it is “now able to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data”.
PartyGaming also commented on the new deal in a statement. PartyGaming commented: “smartFOCUS will enable us to test new ideas and analyze vast amounts of customer data instantly, providing us with a competitive edge to investigate and react to market changes quickly and effectively.
Tags: Campaign Management, Carnival, Carnival Group, Chief Executive, Competitive Edge, Contract Deal, Customer Base, Customer Data, Customer Insights, Customer Management, Easyjet, Gaming Company, Gaming Giant, Intelligent Customer, Life Stage, Market Changes, Marketing Software, New Deal, partygaming, smartFOCUS, Targeted Marketing
Posted in Poker Industry News | No Comments »
Friday, May 21st, 2010
Software provider Playtech recently announced that they have won a supply deal with Rahaautomaattiyhdistys (RAY) which is Finland’s new online casino and poker monopoly. EGRmagazine recently reported that RAY cleared in February to launch their online casino and poker rooms.
RAY is Finland’s Slot Machines Association and they were cleared by parliament to get the ball rolling in the online  gambling market. At the same time the Finnish state lottery was also approved to offer online bingo.
The new Playtech deal is a four year contract which will see RAY launching an online casino and poker room using Playtech’s technology platform. The poker options will be played on an exclusive Finnish network.
The online gaming options are scheduled to launch in the third quarter of 2010 and the site will include a mobile offering for those interested. Mor Weizer the Playtech chief executive commented: ”By establishing a domestic online offering, RAY will be furthering its philosophy of responsible and trustworthy gaming. The unique player management tools we can provide will ensure a secure and safe operating environment in line with RAY’s core values.”
Monopolies are welcome in Finland as they are seen by citizens as more accountable in their operations than private operators. Also citizens like the fact that the profits go directly to the state instead of into the private sector.
Tags: Core Values, Finland, Finnish Network, Finnish State, Gaming Options, Management Tools, Monopolies, Monopoly, New Deal, New Online Casino, online gambling, Online Monopoly, Operating Environment, Player Management, Playtech, Poker Room, Poker Rooms, Private Operators, RAY, Slot Machines, Software Provider, State Lottery, Technology Platform
Posted in Poker Industry News | No Comments »
Thursday, May 20th, 2010
 Two of the Internets major poker networks have announced they have signed a deal to create a new online poker network in France. Both 888 and Microgaming Poker Network are going to be moving into the market as it opens up in France for non-state providers. The market is expected to welcome outside operators in the next few months.
The new poker network will be a joint venture between the two poker networks 888 and Microgaming and it will host both Dragonfish and Microgaming licensees as well as 888’s current players. The network will also accept future players from France.
Several online poker companies have signed deals to move into the French market once it opens up to outside operators. PartyGaming and CyberArts are just a few of the companies that have signed deals in the past few months.
The Chief Executive officer of 888, Gigi Levy, commented on the deal by stating: “This deal marks a turning point in the industry with big networks collaborating in newly regulated markets to create a shared pool of liquidity, benefiting customers and assisting in rapidly generating large poker networks in each market.”
Microgaming CEO Roger Raatgever also commented on the new deal by stating their company is excited to be working with 888 to create the poker solution for the French market. Microgaming is looking forward to combining their experience and knowledge with 888 to bring ‘the highest global standards to the local market.’
Tags: 888, Ceo, Chief Executive Officer, Cyberarts, Dragonfish, france, French, French Market, Gigi, Global Standards, Joint Venture, Levy, Liquidity, Local Market, Microgaming Poker Network, New Deal, New France, online poker, partygaming, Poker Network, Pool, State Providers, Turning Point
Posted in Poker Industry News | No Comments »
Friday, May 14th, 2010
 Dusk Till Dawn, a famous poker club in London, recently announced they have dropped Cryptologic as their software provider for their online poker room. The group has decided to switch to GTechG2-Boss Media Software for their casino as well as online poker operations.
Rob Yong is the head of the site that is owned by DTD Limited. The Dusk Till Dawn Poker site has been around for quite a while and has become quite popular with casino and poker players online. The new deal with GTechG2 will run for three years and the company will be providing the website with their Webdollar Cashier payment system which offers gamblers the opportunity to enjoy both the casino and the poker room with one wallet.
Nick Whiten of Dusk Till Dawn commented: “The new deal with GTech G2 marks the end of a successful three and a half year affiliation with Cryptologic, which started before the land Dusk Till Dawn Poker Club venue opened in Nottingham. Cryptologic has changed its business model to focus on the internet casino sector and, with DTDPokerClub continuing to be primarily a poker business, a natural and mutual end to the partnership has transpired.”
Tags: Boss Media, Business Model, Cashier, Club Venue, Cryptologic, Dusk Till Dawn, G2, Gamblers, GTechG2, Half Year, Internet Casino, Media Software, New Dawn, New Deal, New Software, online poker, Poker Club, Poker Players, Poker Room, Software Firm, Software Provider, Wallet
Posted in Poker Industry News | No Comments »
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