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Posts Tagged ‘Offerings’

Choosing the Right Poker Affiliate URL

Monday, September 13th, 2010

The first and foremost important step in search engine optimization is the URL. Before you do anything to optimize your content, or go about gathering links, etc, you need to choose a URL.

All lot of inexperienced website owners think up a clever name for their website and then run out to purchase the Domain Name. This is a great way to start a brand, just ask Google, or Bing, Mebo, all of those newer sites with crazy brands. However, as far as SEO goes, you’re not getting a leg up by inventing a word.

One of the primary ways a search engine catalogs your page is by the URL. If you are selling poker chips but your URL is www.mysnazzygamblinggear.com you are already off to a bad start and will have a difficult time positioning your page for search.

A more appropriate URL would obviously be www.pokerchips.com. Any variation of that will work as well such as buypokerchips.com.

Refine Your Poker Affiliate URL

Refine your URL by doing some research. If there are 20 million people selling poker chips, or poker rakeback, which I’m sure you can relate to, then you will have a hard time getting on the front page of the search engines. Therefore, you need something to set your offerings in the poker world apart from the others. Something like www.pokerrakebackformergesites.com narrows your search down to people looking for rakeback on merge sites (recent Merge drama aside).

The narrowing down to what your site is specifically offering is a major factor increasing your chances of ranking high on the SERP. The term SERP is an acronym for search engine result page.

ARJEL Issues first of many French Gambling Licenses

Tuesday, June 8th, 2010

ARJEL a French gaming regulator has issued the first of many gambling licenses to come in the country. ARJEL has issued seventeen gambling licenses to eleven operators which marks the official liberalization of the French gambling market.

The issuing of the licenses comes just days before the World Cup begins in South Africa so operators will be busy getting ready to take bets on the various events of the World Cup. The licenses granted will cover three areas: horse racing, organized sporting events betting and online poker, according to a decree that was published in the Official Journal.

Those who received a license for sporting bets or football betting from ARJEL will be able to start offering their services as soon as this Tuesday or Wednesday which will be just in time for the World Cup. Online poker offerings will begin at the end of the month.

The opening up of the French gambling market ends hundreds of years of the states monopoly on gambling. The monopoly was set in place by King Francois I back in 1539, so this is a major milestone in the country of France.

Bodog Changes their T&C and Commission Plans for the Affiliate Program

Wednesday, May 26th, 2010

The Bodog gambling brand recently made a few changes to their T&C and Commission plans. Some of the affiliates of the Bodog Brand are affected by these changes. The standard advertised Revenue Share rates have been changed as well as standard CPA has been changed as well.

Those who are existing revenue share partners will remain on their current program unless they would like to switch. The new offering has different tier levels and partners can earn up to 45% on casino revenues.

New affiliate partners will be introduced to a variation of minimum player requirements and they will be outlined in the T&C. the new variation will not affect those who already have an account as a Bodog Affiliate. New partners who do not refer at least three players who make deposits in the first six months will earn a 10% share of revenue. New affiliates will still have the opportunity to earn the standard revenue share levels after the six month period if they meet the minimum requirement for new players.

The last change to the revenue sharing partner program now is subject to fees. The program has not charge affiliates in the past but due to challenges and increase costs related to doing business the program has been forced to calculate monthly earnings with fee deductions. Only those who open an account prior to July 1st 2010 will be affected.

The Standard CPA offerings for Bodog Affiliates have been changed as well. The current offering of the CPA is $100 and now there will be a sliding scale. Partners will be able to earn up to $125 depending on how many qualified players are referred. The qualifications for earning CPA will be the same.

One through twenty depositing players will earn $75 CPA; twenty four to forty depositing players will earn $100 while forty one and up players will earn $125.

The new plan will go into effect on July 1st for existing partners and new affiliates will be subject to the changes as soon as they sign up.

The Poker Channel Expands to other countries

Tuesday, May 25th, 2010

The Poker Channel a European television station that offers poker players constant poker action has announced they are moving beyond Europe. The Channel will now be offered in Argentina as well as South Africa and France.

The Channel offers viewers nonstop poker action with offerings such as the World Series of poker, World Poker Tour and European Poker Tour. The channel is broadcast to 23 million households in twenty different countries and they have about one million viewers a month. The channel will begin to broadcast in Argentina on June 7th for six hours daily.

One million cable subscribers will be able to view the channel once it goes live in Argentina. At the same time the network will be moving into South Africa as well. Chris White the Poker Channel managing director commented:

“This is our first step into Latin America and Africa and a huge milestone for us and our partners. It shows the desire to play and watch poker continues to grow around the world.”  

On June 8th the channel will begin to air in France with twenty four hour programming with French language commentary. This offering is being put forth as the French gambling laws were recently liberalized. This offering is expected to reach four million households.

Greece’s Intralot to move into Italian Online Gaming Market

Wednesday, May 19th, 2010

Greece’s Intralot recently announced they have joined forces with NET-B a Swedish online casino gaming provider. Intralot is working with NET-B to move into the Italian online casino market once it opens up in the near future.

Intralot currently offers online poker, sports and horse betting in Italy but they would now like to offer online casino sites as well. Intralot is the second largest lottery systems provider in the world and they plan on operating online casinos in Italy by the second half of 2010.

Intralot released a statement which read: “Through this partnership Intralot will be among the first to offer online casino games in Italy. We believe that online casino in Italy will be a very lucrative market with high potential.”

In the deal, NET-B will be offering their products in Intralot’s outlets in Italy yet no financial details of the deal have been released. Intralot mainly gains their revenues from their sports betting offerings in several countries and moving into Italy will only help secure the company’s growth.

Betsson Buys Poker Site to Increase Poker Division

Thursday, May 6th, 2010

Betsson is an online gaming operator who offers gamblers a large number of betting options. A casino, Sportsbook, poker room and bingo room as well as other offerings, are found at Betsson.  The gaming operator has purchased Betfriends to increase their poker revenues.

The poker division at Betsson has been suffering for some time now as their revenues have been significantly dropping for months. Betfriends was purchased in the hopes that it will the company see an increase in their poker revenues.

The purchase comes just a short time after Pontus Lindwall the CEO of Betsson promised to improve the poker revenues. Lindwall commented: “This transaction is a step in order to chance Betsson’s trend in poker, as the poker business has shown a negative trend for some time.”

It is not known if the ownership change will affect the network home of Betfriend or the future of those employed at the poker room such as the management team. More details should be revealed in the future. The brand has over 4000 active poker players and also offers a casino and sportsbook.

The operator revealed this month they had a 17% increase in their first quarter 2010 revenues to SEK367.7m from SEK315.5m. This was driven by an 89% year on year increase in the sports book turnover to more than SEK1bn.

Increase in Traffic for Merge Poker Network

Thursday, April 29th, 2010

The Merge Poker Network has grown considerably over the past few weeks as they have added new poker sites to their network. Many thought that the poker networks would suffer from lower traffic volumes moving from their existing network but that was not the case.

Merge Poker Network welcomed the Players Only, Super Book and Sportsbook to their network in the past few weeks and the network has since reported an increase in traffic by 160%. PokerScout.com confirmed these statistics and the Merge Poker Network now sits at 17th in the poker networks list climbing from the 20th spot in just one week.

Not only do the new sites benefit with the increase but existing sites benefit as well. The Merge Poker Network is now reporting around 1000 players at peak time which is good numbers for the network. The new poker rooms used to operate on the Cake Poker Network and many in the poker industry though that the Cake Poker Network would suffer from the loss but they have held their spot at number 10 on the list.

Since the three poker rooms left the Cake Poker Network, they have only seen a 16% decline in traffic. The network still powers such sites as Cake Poker of course and Doyles Room, both of which continue to bring in players.

Overall the two competing networks are great for the poker industry. Both are accepting of United States players so we all win as the two fight to bring the best gaming offerings, promotions and tournaments to their players.


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